It’s Monday again and time for another advert review. Today I would like to look at another television advert, as they are the easiest ones to review for you and I. I can post a YouTube video up and then we can all have a quick look.
Today’s Marketing Techniques – Television Advert
Today’s Advert – Go Compare
As I previously did a post on the Compare the Market websites advert, I have decided to do a follow-up which is a review of their rivals Go Compare.
The character in Compare the market is lovable and has done great in advertising the company. On the other hand Go Compare has possibly the most annoying advert I have ever seen and I’m surprised that they are still making variations on it. If you follow the YouTube video to the actual YouTube page, you will see how many dislikes it has.
However, you also have to think, is it working because it is annoying? By making an annoying advert people remember it and then despite the advert, they will visit the website, because at the end of the day, the advert isn’t anything to do with the service they provide, so people haven’t lost confidence in them.
OK I just paused writing to watch it again. Kill me now…
Please comment with your impressions of this advert.