(I wrote this post after the last Profit Duck redesign and have decided to post it to show some design inconsistencies of my own, you will realise from the first paragraph – The main lesson, always carry through with your own teachings)

Profit Duck recently reopened its doors. With this re-launch I decided that a new look was in order; therefore I created the simple, yet effective title image at the top and the one that can be seen on my Twitter profile. When doing the new look I had to make sure that I had covered all the angles. It wasn’t a simple fact of changing the header image, I needed to completely change my brand image and make sure that no stone was left unturned.

Why Was This?

When you have a brand, you need it to be recognisable from wherever people may see it; therefore you need your brand to be the same in all of those areas. Before I created this ‘brand’ for Profit Duck, I had many different images and styles which represented the website. This meant that there were many things which people matched with the websites, causing people to take less notice of the main points of interest.

So A Single Brand Image?

The single brand image means that there is only one focal point, one area which people need to remember about the brand, in turn this should make my brand, and your brand if you follow these tips, more recognisable and more memorable, and of course this is very important. We have discussed brand image many times on this website and one of the points that comes up is that brand image is one of the most important aspects of business. Not only does it offer marketing, the amount dependant on how good the branding is, but it also provides us with an aspect of the business which people can relate to and when customers start seeing the brand a lot, they can feel that they are a part of that brand.

How Can I Make My Brand Image Consistent?

Making a brand image consistent is sometimes a lot easier said than done. In my case, for this website, it is quite simple due to me only have to create a couple of images. However, if you are starting or running a medium or large business, then making a brand image stay consistent can be very difficult. This can especially be the case if you are selling many products or services, because you need to make your brand the same on each part of the business, even if it differs. For example, if you sell a burger and you also sell chips, you need to make the packaging on both similar to your overall brand, but because they are different packaging types, it may be hard to keep them consistent. In this situation you need to make them original, to make the product more distinct, but you need to keep the basics the same; colour, text, text style, text colour, patterns. We could go on, but I think the idea is explained enough in the previous examples.

The main point I am trying to illustrate is that you need to think before you take action. Brand image is important, and getting it right can lead to massive rewards. Getting it wrong can lead to a lot of cash being wasted. Think when you are doing it, make it amazing and then make it consistent.

Image: My Identity by KatB Photography