Archive of Brand

Improvise for Your Customers to Increase Profits Thumbnail

Improvise for Your Customers to Increase Profits

If you are trying to make money from selling products or services to customers, then you need to keep those customers happy. A first sale is easily, making people return is a lot harder. The idea for this post comes from an experience I had whilst ordering a drink in a pub, it was by no means a bad experience, but it did make me think about business and customer relations The Back-story A sim

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Come As You Are Thumbnail

Come As You Are

In the words of Nirvana: Come as you are, as you were, as I want you to be. It’s the only part of the song that is really relevant to this article, but that’s not going to stop me using the quote… each part says something which can be converted into a meaning in the world of business and in this article I would like to discuss each part of the above quote with you. Come As You Are First

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Brand Identity Must be Consistent Thumbnail

Brand Identity Must be Consistent

Profit Duck recently reopened its doors. With this re-launch I decided that a new look was in order; therefore I created the simple, yet effective title image at the top and the one that can be seen on my Twitter profile. When doing the new look I had to make sure that I had covered all the angles. It wasn’t a simple fact of changing the header image, I needed to completely change my brand image

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Impressions Count: Pleasing Your Clients Thumbnail

Impressions Count: Pleasing Your Clients

I often talk about how brand image affects your business on Profit Duck. This post delves into this topic again, but unlike other posts, we are today focusing on how you interact with your clients, what you do for them, and how this will affect your business. About a year ago I had a small project on the go; I was making a website for a small charity which is based in my local area. This was my

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Proving Brand Image Matters: Music Artists

It’s a month today when I wrote the last Proving Brand Image Matters article, and in that article I discussed why brand image was important and why it matters on small things, such as eBay. Today I would like to move onto why brand image may not matter too much. As you have probably guessed by looking at the title, I will be looking at music artists. Why Music Artists? Well, music artists a

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