Archive of Brand

Proving Brand Image Matters: eBay Thumbnail

Proving Brand Image Matters: eBay

One of the most important aspects of business is brand image, and this is why it has been one of the main aspects of Profit Duck since I started. If you missed any of these previous brand image posts, please take a look under our brand image tag. Anyway, brand image, it is one of those aspects of business which everyone considers, but not everyone takes it as seriously as everyone else. In my p

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Why Is Brand Image and Brand Reputation So Important? Thumbnail

Why Is Brand Image and Brand Reputation So Important?

I have been banging on about brand image and brand reputation a lot in the last few posts, as I have wanted to make people think about how important your businesses brand is and why you need to invest a lot in it. In this post I would like to go over why a businesses brand image is so important, and why you need to keep an eye on it. Why Is Brand Image So Important? Brand Image mat

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3 Reasons Why a Business Should Consider Environmental Issues Thumbnail

3 Reasons Why a Business Should Consider Environmental Issues

With the current aviation problems going on around Europe, it’s made my think about pollution and issues such as this. I know it doesn’t really connect with the Volcano disaster, as this is natural, but with all these problems it has made me look into why businesses consider ethical issues and what they can do to impact a company and the way it operates. In this article I would like to pres

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How to Lower Your Prices During a Recession, Whilst Keeping Your Brand Image Thumbnail

How to Lower Your Prices During a Recession, Whilst Keeping Your Brand Image

On Monday’s post I talked about the implications of lowering your prices during a recession and how it could have a very bad effect on your company in the aftermath of a recession. Today I would like to go through some strategies, which I mentioned in the previous post, about how to lower your prices, but still keep your business going after the recession. I will also be adding in some new ideas

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