Is Google the angel you’ve been looking for? Or a hidden devil?

Google, the biggest and most known website on the internet. Every one of you reading this article has probably been on it, and 99.9% of you will use it everyday to fulfil your internet needs. But does it provide everything that we web-masters really need?

Google and Our Websites: How It Helps Us?

Web-masters love Google, it provides us with traffic every day and this in turn allows us to make money off our websites and products. Not only does it provide us with traffic, but it makes getting this traffic relatively easy, especially if you use all of the correct terms and such. All we have to really do is put our site online and then the wait a couple of weeks, search our website name and it will be there in Google. They also provide tools to allow us to see which searches our website shows up in and how many people click through from these searches.

Despite this, it can’t all be good. Although people have been making website and ranking highly without doing any work, now-a-days all people tell us is that we should concentrate on getting ranked highly in Google, as this will be the only way we will get traffic. What I am saying now is, that it completely wrong.

Google and Our Websites: How It Doesn’t Help Us?

However, is it really as good as everyone thinks? We slave for hours when producing our website to make it search engine friendly and this causes us to spend more time making articles search engine optimized. Consequently, this affects how well written articles are, as we are constantly trying to add keywords and terms to help us rank well. In the long run this can eventually lead to people not wanting to visit our websites and this will cause us to get fewer profits out of the website. As you can all tell this leads to a bad story for us.

As it is such a powerful tool on the internet, we can’t just take any notice of it; we need to be aware of what it can do for us. But we can’t let it take over what we are trying to achieve. But people do, they let Google rule their online lives, and this means that their website doesn’t get anywhere, as we are trying to hard to please other, instead of ourselves.

The Solution?

I firmly believe that you should always do what ever is right for you. Obviously other people matter, but you should only do something if you want to. Many people do all of this search engine optimisation because they feel it is a must. However, producing good content is the real must. If you want your website achieve anything, you need something that people want to read, not bots. Bots will come and go, without giving you anything back, when people will help you build a better website, build a community and give you money, through clicking on adverts and affiliate links.

Despite what I have said, I do believe Google is an important tool, and you should take advantage of what it offers. I just want to get the point across that, Google isn’t everything. You need an identity, not just a link on Google. You need a reason why people would access that page again when they have found it on Google. If you spend all of your time getting keywords and doing SEO then people will just see the page, read it and leave, in some cases they may not even read it. On the other hand, if you create a smart looking page, with information which is worthwhile, people may access your website and then read more than just that page, which as you can see, is a lot better.

You only need one answer to this question really; Google is like your girlfriend or boyfriend. If you help him/her, he/she will help you. If you obsess over him/her, no one else will want to know you.