Archive of Brand Image

Who to Blame? Coping With the Blame Culture Thumbnail

Who to Blame? Coping With the Blame Culture

Over the past few days I have steadily been getting more and more annoyed with people around me as they have been getting increasing more content on blaming others for their own downfalls in life. My firm belief is that you should always take responsibility for your own actions, but the problem is, how does this apply to your business? Getting Blamed As there is such a blame culture around the w

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Why Is Brand Image and Brand Reputation So Important? Thumbnail

Why Is Brand Image and Brand Reputation So Important?

I have been banging on about brand image and brand reputation a lot in the last few posts, as I have wanted to make people think about how important your businesses brand is and why you need to invest a lot in it. In this post I would like to go over why a businesses brand image is so important, and why you need to keep an eye on it. Why Is Brand Image So Important? Brand Image mat

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Was Google Moving Out of China an Ethical Decision? Thumbnail

Was Google Moving Out of China an Ethical Decision?

Today I would like to carry on the topic of brand image, which I have been discussing in the last couple of posts. These have included 3 ways to improve your businesses brand image and also 3 reasons that you should look at environmental issues which affect your business. I would like to carry on discussing brand image, because it is one of the most important aspects of business. I will be explain

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3 Reasons Why a Business Should Consider Environmental Issues Thumbnail

3 Reasons Why a Business Should Consider Environmental Issues

With the current aviation problems going on around Europe, it’s made my think about pollution and issues such as this. I know it doesn’t really connect with the Volcano disaster, as this is natural, but with all these problems it has made me look into why businesses consider ethical issues and what they can do to impact a company and the way it operates. In this article I would like to pres

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Just Flip the Advertisement: Marketing and Promotion Solutions Thumbnail

Just Flip the Advertisement: Marketing and Promotion Solutions

I do love my weird and wonderful ideas, and today is no different. Last night when I was falling asleep, I was thinking of marketing and promotions solutions, which types could work, but didn’t really change the current formula. Why was I doing this? I like thinking of things which are a bit different when I fall asleep. Also, it randomly pooped into my head and I just had to write it down to ma

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