Archive of Brand Reputation

Brand Identity Must be Consistent Thumbnail

Brand Identity Must be Consistent

Profit Duck recently reopened its doors. With this re-launch I decided that a new look was in order; therefore I created the simple, yet effective title image at the top and the one that can be seen on my Twitter profile. When doing the new look I had to make sure that I had covered all the angles. It wasn’t a simple fact of changing the header image, I needed to completely change my brand image

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Impressions Count: Pleasing Your Clients Thumbnail

Impressions Count: Pleasing Your Clients

I often talk about how brand image affects your business on Profit Duck. This post delves into this topic again, but unlike other posts, we are today focusing on how you interact with your clients, what you do for them, and how this will affect your business. About a year ago I had a small project on the go; I was making a website for a small charity which is based in my local area. This was my

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Proving Brand Image Matters: Music Artists

It’s a month today when I wrote the last Proving Brand Image Matters article, and in that article I discussed why brand image was important and why it matters on small things, such as eBay. Today I would like to move onto why brand image may not matter too much. As you have probably guessed by looking at the title, I will be looking at music artists. Why Music Artists? Well, music artists a

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Proving Brand Image Matters: eBay Thumbnail

Proving Brand Image Matters: eBay

One of the most important aspects of business is brand image, and this is why it has been one of the main aspects of Profit Duck since I started. If you missed any of these previous brand image posts, please take a look under our brand image tag. Anyway, brand image, it is one of those aspects of business which everyone considers, but not everyone takes it as seriously as everyone else. In my p

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Can You Lower Costs When Working Online? Thumbnail

Can You Lower Costs When Working Online?

A lot of people are becoming pro bloggers and entrepreneurs who base their businesses solely online. What this creates is a whole new dimension in the business world, one which has been round for many years now, but one which hasn’t been researched as much as the business world offline has been. In recent times saving costs has been one of the main objectives for many companies around the wor

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