Archive of Marketing a Business

3 Ways to Improve the Brand Image of Your Business Thumbnail

3 Ways to Improve the Brand Image of Your Business

Brand image is a very important factor within business and it is something you need to concentrate on. With a good brand image you can guarantee that you will have some loyal customers, meaning you have certain revenue. You can set your prices higher because the brand image means that people will still be willing to buy your products. As well as this it will help you stand out within a market, wit

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Who Are the Key Stakeholders in a Website? Thumbnail

Who Are the Key Stakeholders in a Website?

When you start setting out your business plan for your website, which you must do if you want it to go anywhere, then you must also think about who the key stakeholders in the business will be. When hearing of 'stakeholders' people always seem to go down the 'shareholders' route, so thinking that they are the only important person when setting up their websites, yes they know they need visitors, b

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January Objectives – Slow and Steady Thumbnail

January Objectives – Slow and Steady

We’re nearly a week into 2012 already and everything is already looking up. I’m getting more visitors each day on average than I was doing at the end of last year and I’m feeling much more confident that I can expand on what I already know to get closer to the goals I have been striving to reach. For the next year, and hopefully thereafter, I will be posting my objectives for each month.

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31 Days: Day 1 – Writing an Elevator Pitch Thumbnail

31 Days: Day 1 – Writing an Elevator Pitch

Throughout these 31 Days to Building a Better Blog I will be updating you with how I am getting on. Now obviously I don’t want to give away the whole book, or there would be no point in you buying it! Therefore I will be posting short bits about each day activities and I will explain how I got on with them, but if you would like to know more, please buy the book. Writing an Elevator Pitch for Y

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Don’t Be Afraid to Promote In the Real World Thumbnail

Don’t Be Afraid to Promote In the Real World

This is one of the areas which I feel I let myself down. I just don’t do any kind of promotion to people I actually know, I haven’t told them about my blogging or websites, which in many ways is stupid because it’s free promotion which I could really do with. Get Away Online I think one of the main reasons for this is because I use the internet as a place to get away from the real world, a

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