I’ve always wanted to use Guerrilla Marketing in some way and always wondered if it would work for advertising a website.
What is Guerrilla Marketing?
Guerrilla marketing is marketing using your imagination, energy and a lot of time. It takes away from the conventional methods of promoting a product or service and goes with something much more wild and unconventional. This includes reaching out to people by doing unexpected things in unexpected places.
Using It for Websites, Would It Work?
There is nothing to suggest that Guerrilla Marketing wouldn’t work in this market, because all it involves is doing some out of the ordinary. So if for example I Google wanted to advertise their new clothing range (far fetched I know!) they could rent out a side of a building in the centre of London and stick their clothes up onto the wall. These clothes would be positioned so that they would spell out ‘Google’. Not only would people be able to see it, but they would also be intrigued to why clothes were being used. They would probably then head over to Google and search for it, resulting in another customer for Google.
What I have just said shows that Guerrilla Marketing would work for a website, because it is just the same as a company which operates in a high-street store. However, what I would like to look into more is whether Guerrilla Marketing would work for a website, on the web.
Guerrilla Marketing for Websites on the Web
What I mean by this is doing something out of the ordinary on the internet. This is what started my thinking, because, can you really do crazy things on the internet? Yes, you can put a weird video on YouTube, make a song about your company and release it for free. But all of these things have been done so many times before; can we really still call it Guerrilla Marketing?
This is where I become stumped. I really can’t think of any methods of Guerrilla Marketing on the internet. But maybe this is where this all comes together. It’s about doing new and exciting things, which will get people interested in your product. So to achieve this, you need to come up with something which can be used effectively online and will create the kind of effect which I mentioned above.
Don’t Be Afraid To Try New Things
It’s a common saying, and one which is actually true. If you do have a new marketing idea, just go for it because it will allow you to try out news things and hopefully achieve something you weren’t really expecting. In my opinion crazy ideas are always the best. Everyone sticks to the same old routine every day and this means we become tired of doing it. This is the same with marketing, once I have seen it, I don’t want to see it again, yet this happens all the time. Guerrilla Marketing is a way of changing that, adding something new to the equation to, in some ways, show off.
Why Use It For Websites?
As well as what I have just mentioned, this type of marketing can also be a lot cheaper than any other method, especially if you can think of something you can do totally by yourself. An example of this where companies went around London writing their company names on the floor, cheap and easy to so, but it gets great publicity. If you can think of something which can do this, then not only will you save loads of money on advertising, but you will virtually gain free visitors. The only thing to do this is time, and as always this can be a problem.
To conclude, Guerrilla Marketing is a great way of getting your name out there, into the world. The problem is its hard to think about something new and exciting, but if you to, you’ve struck gold. I don’t want people to see this post as ‘I need to do some Guerrilla Marketing now!’, but as more as an incentive to try and think a bit more creatively when trying to market your online business.
Image: etrusia_uk / Flickr