What Niche Am I In? – Niche Story Part 2

In my previous niche website story article I spoke about why I started a niche and what I plan on doing with it in the next couple of months. Now that I have more free time on my hands I can continue to update my website, and build upon it in different ways to get more traffic and in turn increase the profit.

What Niche Am I In?

When I realise what I have a website about, I have to laugh about it. When I tell my friends, they laugh about it. I don’t care though, as it was a topic which would bring people in and make me some money. Looking back on it now, it probably wasn’t the best choice, but at the time I just wanted to try doing a niche out and this was the perfect, easy idea to do so.

So here we are my niche. I have a website on cats! Yeah cats. I don’t even like cats. I chose the subject due to research, and it is easy to obtain information so I went for it.

How Was The Niche Chosen?

I was reading an article much like the one I am writing now; it was a guide to starting up a niche website and making money with it. I can’t think of what the website is right now, but it helped me realise what I wanted to do and helped me out in doing it.

The first task when choosing a niche was to think about some aspects of life I was interested in and then write them down. Then cut down the rubbish ideas, which you don’t think you could write a lot of content on.

I obviously skipped this step, and ended up with something I really had no clue about. But at the end of the day, even if you aren’t interested in the subject, if you feel you can go with it and learn, do it. I’m not going to be one of those people who teach the ‘perfect’ way, as it isn’t always the perfect way of doing things which gets you to the final destination.

Secondly you need to research these topics and come up with some keywords. To do this the Google Keywords Tool is free and an easy way to find out what people are searching for. Using this tool you can get rid of the topics which don’t actually get any searches. Ideally you want a search term (several of them) which are searched for a couple of thousand of times a month, although this is dependant on how many pages there already are on these topics, as the less pages, the more chance you will get a higher percentage of the amount of searches, for example;

If a search term has 1,000 searches a month and only has 10 competition pages, you would, in theory, get 100 people visiting each one of those pages. Obviously this is using a perfect situation, when in reality the top page of Google probably get over 50% of the traffic, with it steadily going down with the 3+ pages getting no traffic.

The following table shows a good basis on whether you keyword will get enough traffic to make any money, of course it is also dependant on how much money you plan on making from the niche.

Once you have some keywords chosen you can go onto making the content for these keywords, you should have around 10 keywords, as this will allow you to potentially make 10 different pages for the websites, maybe more if there are variations on the keywords. We will discuss content creation in the next part of the niche story.

Blue Shorthair Cats

This is the type of cat I went for in my niche website, as there wasn’t much competition and the term receives a lot of searches each month – At the time of writing it receives 6,600 searches, obviously this would have been different when I made the website a couple of years ago – One of my other keywords Russian Blue Cats gets 40,000 searches a month, if only I got 10% of that amount!

Do You Still Agree With the Choice?

One thing that I didn’t take into account, which you should, was how much keywords make when clicked (going by Google Adsense). Below is the estimate of how much a person buying that keyword would pay in a day, think about it, that is what they are paying for that keyword on all the websites that have related content.

• Average Estimated CPC – $0.96 – $1.17
• Total Estimated Clicks – 1.1 – 1.34
• Total Estimated Cost – $1.17 – $1.43

This means that even when I get 6-10 clicks in a day, I may only make a penny off each one, which is horrible. Sometimes I do make a pound of each one.

Do your research.

Part 3 coming soon!